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MBP Moto was founded in 2022 by Keeway Motor Group. The recognizable MBP acronym carries meaning that lies at the heart of what we do. Firstly, all of our projects revolve around “MOTO” and two-wheeled innovation. Next, we chose to establish our headquarters in the heritage-rich city of “BOLOGNA”, selected for its Italian tradition and the region’s legacy in the motorcycle world. Lastly, we are driven by a strong “PASSIONE” that unites us with our customers and motorcycle enthusiasts across the globe. Being based in Bologna, MBP is continually inspired by its surroundings and channels the Italian sense of design. The geographical area has been iconic throughout the history of motorcycles and has given birth to so many successful brands and models. We want to continue and contribute to this tradition.

MBP’s skilled design team is based in Italy at our motorcycle design house and works closely with colleagues from the Keeway Group R&D Center in Barcelona as well as remote team members across Europe. The geographical diversity brings in new ideas while our strong Italian heritage unifies criteria and design objectives for all motorcycles developed by MBP, staying true to our roots.

When designing our motorycles, we take care to ensure that there is continuity across the entire range, both in performance and aesthetics. We focus on achieving a cohesive look that runs across each individual bike, flowing seamlessly from the front light to the rear taillights. Each of our models shares the DNA that’s emblematic of our brand and expresses a tangible connection between all motorycles.